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FRAMES Weekly Call - 2026-06-29

Transparency framework (C2PA), production workflow, role assignment + new members for one-small-crawl.

At a glance

FieldValue
Date2026-06-29-frames-call
Series#11 of 17 FRAMES weekly calls
TypeWeekly Call
Source“Weekly Call 29.06.26 (1).docx” (Weekly Calls FRAMES.zip)
Participants10
Decisions8
Action items6

Participants

NameOrg / Role
Muki (muki)-
roberto-iacoviello-
John-
AhsanAmici
KathrynAmici
Shamir (shamir)-
chris-vienneau-
tim-deussen-
Erik-
Florian-

Key decisions

#AreaDecisionFollow-up
1MarketingJo’s marketing campaign overview rescheduled to next week (wrong call)Action 1
2TransparencyResponsible AI narrowed to transparency: C2PA content labelling, risk-adjusted framework + decision models for AI tool selection, aligned with EU AI Act; audience labels for pure, modified + synthetic contentAction 3
3Model cardsRequired for underlying AI tools; Amici to provide a label for responsible AI-
4C2PA techTechnical options discussed (frame-level metadata, server-side certificates) alongside emerging European parallel standards-
5FormatsDistribution: MP4 + HEVC; production: ProRes or XAVC; asset management tracks versions + provenance-
6Shot breakdownBy origin (archive, hybrid, synthetic) + complexity presented with risk ratings, aligned with EU AI Act labellingAction 6
7RolesStudio Dyson as director, Gabriele Monteleone (gabriele-monteleone) as DP, Chris (chris-vienneau) Vienneau as AI architect, Iacoviello (roberto-iacoviello) as lead AI artist, others for AI artistry, asset management, metadata-
8New membersShamir (shamir) introduced; Kathryn joined from Amici-

Action items

#ActionOwner
1Coordinate with Jo for the marketing overview next weekMuki (muki)
2Insert proof-of-concept deadlines (deck, sizzle) into the timeline for late-August reviewMuki (muki), Iacoviello (roberto-iacoviello)
3Schedule the transparency focus call within Friday’s meetingAhsan, Iacoviello (roberto-iacoviello), Kathryn
4Grant Ahsan access to the FRAMES IBC 2026 Google DriveMuki (muki)
5Shamir (shamir) to assist with C2PA implementation questionsShamir (shamir)
6Share shot origin/complexity/risk chartsChris (chris-vienneau)

Notes